What makes both of these examples interesting is that they’re not just ads on TikTok. The changing face of TikTok: new audiences, new use cases, new ad tools—is it time to jump on board? At the beginning of 2019, Twitter changed the prime metric to mDAU, which stands for monetizable daily active users. With more focus turning to digital communications to replace in-person interactions, social media budgets reached historic highs in 2020. Morgan Zerr, Principal Business Value Analyst at Hootsuite, advised brands to encourage employee advocacy to amplify brand purpose. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. The challenge will be finding balance and building skill sets that can drive short-term conversions and long-term strategies to build brand equity, customer happiness, and differentiation. million, which is 9% up in comparison with the same period of last year. The stats we went through can allow you to do just that. The companies that put their brand purpose to action were rewarded with positive customer sentiment also. You might wonder “When did Twitter get so popular with youngsters?”. “They took the Stories format from Snapchat and turned it into one of Instagram’s most popular features.”. Instead, create content for the entire customer lifecycle, and work with other teams to embed social through all activities, especially search.”. Increasingly, social media is being relied on to deliver a full-funnel buying experience. “During the COVID-19 lockdowns, Pinterest saw an uptick in different demographics using the platform for health and wellness, financial planning, home improvements, future vacation planning, and so on.”. Turns out around 22% of the American population is actually on Twitter. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. demonstrate the social media platform is getting more popular among its young users. What’s on the radar for the rest of 2020 and into 2021? To make customers feel engaged is crucial to connect with them on social media. This could be why 4 out of 5 world leaders are present on the platform, with the majority of them being active nearly every day. Twitter is one of the most recognizable social media platforms. Twitter is changing its prime metrics lately. Every tweet is self-contained and different tweets are not necessarily connected with each other. Thanks to mDAU, It’s now easier to understand how many people actually use Twitter daily. Even with the incredible brains working on the project, we didn’t predict the global pandemic (our bad!). Our diligent researchers have noted three areas of interest that they will continue to monitor over the next few months: In July, we passed the milestone where over half the world’s population is now using social media. With a following of over 121 million, the former US President Barack Obama (@barackobama) currently holds the title as the most followed person on Twitter. However, if Generation Z isn’t your target audience, TikTok may not be relevant to your brand right now—69% of TikTok users are 16-24 years old, and 60% reside in China. in the US?” the answer is slightly different. Only 10% of Americans on Twitter create more than. Baby boomers are an interesting part of this growth. CMO visibility is higher than ever before as a result. Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. The quicker you adapt, the greater the rewards you’ll reap. The last time Twitter officially used the “monthly active usage,” or MAU, in their reports was in the spring of 2019. With fewer privacy restrictions and lower ad costs than some of the other platforms, Pinterest is worth considering for brands in industries like healthcare, lifestyle, DIY, and even financial asset management. “We’ve seen Instagram do this before—and succeed,” said Sarah. “By providing a selection of content for them to choose from, brands can offer an authentic perspective on brand purpose and engage their employees in meaningful ways.”. Despite the challenges, the platform is still one to watch. in 2020 and adjust your strategy accordingly. (Source: eMarketer) in the list of the most followed world leaders on Twitter. The last time Twitter officially used the “monthly active usage,” or MAU, in their reports was in the spring of 2019. It also changed how we use social media. Choose the platforms where your audiences are most likely to be. Facebook market share has shrunk too, with a popularity drop of 10% in the last three years. Thanks to that, they are used to researching every single thing on the Web. Authenticity is key. In many demographics today, search engines are actually behind social media when it comes to brand research. And here he is, Larry the bird, named after former NBA player for Boston Celtics. Twitter’s numbers are changing here, right as we speak. I know, you went through so many impressive. Twitter is getting more and more popular with youngsters. Don’t just take a stand for the sake of taking a stand. Not very surprising, given how 2020 has gone by in general. Surprisingly, Twitter’s performance has been fairly consistent over the years, compared to that of Facebook. Twitter is getting better and better at its control of abusive content. Apparently, people use it to keep up with the news. Start by listening to your audience on social media and identify the causes they care about. Second and third place are singers Justin Bieber (@justinbieber) and Katy Perry (@kattyperry). In 2019, Twitter saw a 2% decrease in its user base in the US. We found that 44% more marketers look to performance tactics to prove social’s worth in concrete terms. More popular in the US than in the rest of the world, Twitter is still one of the preferred sources to get news. The truth is there is a huge contrast between the active Twitter users and the ones who use the platform occasionally. If you thought Twitter was mostly for people in their forties, well… read the title of the article again. Take advantage of that and create valuable connections with your customers. sent the first live tweet from space, while in the International Space Station. Advertising is not currently available in Reels, but brands that are on the ball when Reels ads launch will secure excellent ad pricing for their experimentation. New digital divides in key demographics, a shift towards performance marketing tactics. Apparently, people use it to keep up with the news. Twitter numbers keep changing. Back in 2006, Twitter was first created as a side project by Google employees Evan Williams and Biz Stone. Twitter seems to have reached its peak in the US market, with Twitter’s growth in the American demography projected to be nearly zero. In the meantime, watch our mid-year check-in webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team, for up-to-the-minute trends forecasts and guidance on finishing 2020 on a high (social media) note! If you are targeting Millenials, you better play your part somewhere in the social mix. reveals the prime reason for using the platform. Stay tuned for our 2021 Social Media Trends report, where we will break down the most important changes your brand should prepare for next year (pandemics, civil rights movements, and other global tectonic shifts notwithstanding). Bellow, you can find more about Twitter users’ demographics. How many active Twitter users will you reach if you post during lunch break? The way we communicate, the way we shop, the way we greet one another. Turns out around 22% of the American population is actually on Twitter. The company has a history of being politically active. The brand used these social listening insights to build ads around the topics with the greatest demand. Eventually, this reached the ridiculous 2,5 million tweets per day. The truth is there is a huge contrast between the, and the ones who use the platform occasionally. We predicted that TikTok would be an incredibly useful source of insights for marketers to prepare for the next generation of social media users. CMO confidence that social is having a quantitative impact on company performance also increased from 25% to 30%. Even with all of the tumult of 2020, many of our predictions rang true. Our 2020 social trends predictions that came to pass, Trends our researchers are tracking for the rest of the year. However, our proven research methods and expert data mean your business will never be completely blindsided. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and new creative tools. When we made this prediction, we weren’t sure if TikTok’s meteoric rise would continue (it has). While on average Twitter subscribers have around 200 followers, this is easily deceiving. Like Stories, Reels is a format that marketers will need to become comfortable with—and good at using. In reality, Twitter is not the only one that sees its users losing interest. This could be partly why in 2019, Twitter users metrics switched from monthly active users to monetizable daily active users. Out of these three, we mostly specialize in Everything. Twitter news consumers tend to be more educated than average. Pinterest presents an excellent opportunity for certain brands to try out a new channel. The Twitter followers’ stats can be deceiving if you don’t notice this one little detail. Each one of them is a short message – just like the whistles of a tiny bird. After getting asked that one time too many, Ryan Sarver, a Twitter manager, finally revealed its name was Larry. Our researchers discussed some of the hottest trends we’re seeing from the social networks themselves this year. most prolific users are more likely to be women tweeting about politics. We all know Millenials have been born with a smartphone in hand. While this may sound like a lot, it’s always better to look at the bigger picture when it comes to metrics. It also changed how we use social media. reveal the record for most tweets per second has been set on August 3, 2013, with 143,199 tweets in a single second. most popular social media networks in the US. This way, you’ll see how this platform changes our society (and maybe you can use it for that purpose too). How many people you could possibly reach is fundamental for any strategy. to be exact, get their news from social media, even if they don’t consider it an accurate source. of all Twitter users feel more engaged with brands that are culturally relevant. In their analysis, Emojipedia also found that, during this year, the relative use of the positive smiley face emoji was on the decline. Brands that demonstrate a positive impact on people’s lives grow 2.5 times more than brands with a low impact, have happier employees (9 in 10 employees would take a pay cut to have more meaningful work), and outperform the stock market by 134%. How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team, listening to your audience on social media, half the world’s population is now using social media. It’s actually hard to say! The popularity of emojis on Twitter continues to rise with, at present, 1 in 5 tweets containing at least one emoji. When the pandemic began, KitchenAid relied on social listening to spot consumer trends as more people were cooking and baking at home. Once reluctant to dive into social, baby boomers are now embracing messaging, spending more time on social media, and generally consuming more digital content. TikTok can teach marketers a lot about audience behavior. Twitter has space to create and store up to 18 quintillion user accounts. In October 2019, Twitter stated: “More than. Overall, these are good signs for marketers as they build their 2021 budgets. © 2020 Hootsuite Inc. All Rights Reserved. Now, marketers can see the. Some were doing it for the first time, some were professionals, and many were looking for new tools and techniques to make home cooking easy and fun. This was back in 2009. (Source: Emojipedia) million mDAU are located in the US, which represents roughly 20% of all monetizable daily active users worldwide. The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. Then, they reported 330 million subscribers using the platform monthly, which displayed growth in. This has led to it being retweeted over 4.3 million times as of right now. Baby boomers are an interesting part of this growth. of the millennials use social media networks when researching a product. After all, Twitter is leading social media in terms of free political discussion, which makes it a target for any kind of harmful content. of the small and medium business owners, it is important to provide customer service on Twitter. Bonus: Watch our webinar, How to Measure the ROI of Social Marketing, and learn what metrics to track on organic and what to track on paid campaigns and how an integrated view of organic and paid campaigns can help you prove—and improve—ROI. According to Hootsuite, Americans on Twitter largely have higher education and annual income above the average. first. Since they’re embedded in the platforms, users don’t have to leave to make a purchase. (As well as the business niches, where you’d actually benefit the most from Twitter marketing.). As we mentioned earlier, a significant percentage of Twitter users appear to be in the well-educated category. They wanted Twitter to become an SMS platform. Employers were a beacon of hope, according to the 2019 Edelman Trust Barometer, with 75% of people saying they trust their employers to do what is right—more than they trust government, media, or business in general. Save time on social media and get results with Hootsuite. The second most retweeted tweet (3.8 million) is also from him, again a free money giveaway equally 1 billion yen to 1000 random people. The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. Ben & Jerry’s is an excellent example of a brand that was born purposeful. in Hootsuite webinar. Mining search data from Google and social data from Pinterest, KitchenAid integrated its marketing tactics, including Pinterest ads, Instagram ads, organic and paid media, influencer outreach, and public relations. with youngsters?”. of Twitter users feel more engaged if they have had some interaction with brands. Find out more in the following lines. In the last two years alone, interactions with brands’ customer service grew 2.5 times. demonstrate that the number of accounts locked or suspended for violating the Twitter rules has doubled, compared to the previous quarter. Consumers will see right through a brand that tries to jump on the bandwagon of a popular cause. This example demonstrates how social media’s role is more significant than just running direct response ads to drive conversions. Sometimes we notice differences in the behavior of users from different generations or even just different professions. More worryingly, the U.S. President signed an executive order that TikTok sells or spins off its TikTok business in the U.S. This paints a picture as to who exactly gets their news from this platform. “Employees are looking to share information on their professional channels anyway,” said Morgan. Most of the Twitter stats in 2019 show the platform is taking steps toward a more refined user base, partly through suspending fake accounts. While other social media platforms are happy to pump up the numbers, Twitter is doing its best to show the number of real users on the platform, even if it’s not as impressive. , in 2019 the number of accounts suspended due to promotion of terrorism decreased with 30%. Video ads on Twitter have a 50% lower cost per engagement than the regular ones. Being aware of how people use Twitter helps businesses with choosing the right strategy to reach the right audience. in 2019 show the platform is taking steps toward a more refined user base, partly through suspending fake accounts. As the COVID-19 pandemic hit, this trend came to the forefront as employees expected their companies to do more. Sources: Hollister TikTok and #InMyAEJeans TikTok. From there, you can align your brand with what matters most to your customers and employees. As of April 2020, the most used emoji on twitter remains the emoji. Increasingly, these champions of brand awareness and community-building needed to become fluent in performance marketing. Ok, let me tell you who’s Larry. The Guardian named TikTok “the social media sensation of lockdown” as TikTok’s content was the perfect antidote to boredom for people stuck inside and in desperate need of some light-hearted fun. of US users on Twitter use the platform for keeping up-to-date with the news. Brands with high-involvement, utilitarian products should pay close attention. Twitter is one of the most recognizable social media platforms. will you reach if you post during lunch break? In the past, search engines dominated the research stage of the buyer journey. That main Twitter audience, however, has a few unique traits – these make it attractive to any marketer on a mission to bring their product/service to the masses. of the user have a college or higher degree. It’s actually hard to say! With Shops embedded directly within Facebook, retailers will likely see increased conversion rates compared to their native eCommerce sites. Together, these three make up the only accounts on twitter with 100 million+ followers. They’re very contextual, featuring THE most popular TikTok creator, Charli D’Amelio, performing custom choreography to a custom song. This is not an exhaustive list, but it offers a taste of what’s to come. , you can rise to the challenge of becoming a master. To be exact, the most committed 10% of them have on average 20 times more followers than the rest. of American adults use Twitter, that’s a 2% drop from the last year. Internet of Things Statistics, Facts & Predictions [2020’s Update], The Most Relevant Mobile Marketing Statistics in 2020, Content Marketing Statistics, Facts & Predictions In 2020, As of July 2020, the social network is most popular in the United States with an audience over. Twitter Growth – Predictions for Twitter in 2020 are for a. million people monthly visit Twitter without logging into an account. In eCommerce, this seamless user experience is a massive coup as it reduces friction for buyers. There’s a simple reason why this number is veiled in such mystery, and let’s see what that is! Another important Twitter user statistic in 2019 reveals the prime reason for using the platform. In fact, social media usage growth is accelerating faster than at the start of January. I promise we`ll keep you updated on Review42. The first-ever tweet was posted on March 21, 2006, by one of the platform’s creators – Jack Dorsey. Twitter’s popularity is growing mostly among Millenials, with 4 out of 5 users on the platform being in that category. And organizations that perform the best have brand purpose engrained throughout their organization.”. “Monetizable daily active users,” as a parameter, delivers the most relevant information Twitter marketers need on a daily basis. . But wait…. I promise we`ll keep you updated on Review42. A startling. We are a team of tech (and otherwise) enthusiasts, determined to find the Answers to the Ultimate Questions of Life, the Universe, and Everything. However, James warned that, “Social marketers should avoid becoming an arm of performance marketing. Eight out of ten requests for removing content in Q3 2019 came from Japan, Russia, or Turkey. This way, you’ll see how this platform changes our society (and maybe you can use it for that purpose too). In the same period, Twitter stats demonstrate that the number of accounts locked or suspended for violating the Twitter rules has doubled, compared to the previous quarter. Let me show you some interesting Twitter statistics first. Brands like Hollister and American Eagle are already experimenting with advertising on TikTok in what can only be described as a beautiful demonstration of marketing 101. Statistics show. report purchasing something after seeing it on Twitter. Incidentally, those are the same ones that have to interact with brands to feel engaged. Traditionally, social media earned around 10-12% of the marketing budget. In the States, the social platform is most famous among young people, with. Using Hootsuite Insights (our social listening solution), we pulled conversations around KitchenAid. Now, marketers can see the Twitter traffic stats they actually care about! If you are wondering how things are going now take a look at the next lines. However, Ryan Ginsberg, Global Director, Paid Social at Hootsuite and trends webinar panelist said, “Brand purpose cannot be treated like a marketing campaign. The most retweeted tweet on the social platform is from a Japanese billionaire named Yasaku Maezawa, promising 1 million yen to 100 randomly selected people who would retweet his post. The heavy task of maintaining the platform free from abusive content means sacrificing. metrics switched from monthly active users to, daily active users. TikTok is bringing back the fun elements that made social media so addictive in the first place. This blog post summarizes: Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team, for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees. This is valuable information for every marketer. Take advantage of that and create valuable connections with your customers. do you know Larry? 2020 social trends predictions that came to pass. This is TikTok’s bread and butter—these are not just ads, they’re TikToks.”. Twitter has an impressive start, growing with 1,400% in just three years. On the Transparency report for the third quarter of 2019, Twitter affirms half of all actions taken toward offensive content have been suggested by their technology, rather than real editors or Twitter users. Both brands cater to younger generations. Incidentally, those are the same ones that have to interact with brands to feel engaged. among the most popular social media networks worldwide. From one easy-to-use dashboard you can manage all your profiles, schedule posts, measure results, and much more. Brands don’t have to be everywhere. In recent years, it’s popularity on the platform has remained relatively stable. I know, you went through so many impressive Twitter statistics, but you still don’t know about Larry. In reality, Twitter is not the only one that sees its users losing interest. Be mindful of how you approach your brand purpose. A year later, in January 2010, the astronaut. Competition is heating up as Instagram launches Reels. Our research team painstakingly compiled our social trends predictions for 2020. However, only a small part adds Twitter is the social media network they use most often. If you thought Twitter was mostly for people in their forties, well… read the title of the article again. In just three years, from 2006 to 2009, the number of tweets posted per day grew by. Tweets become twice more engaging if they contain a hashtag. Which is where the name Twitter came from, in case you didn’t know. While on average Twitter subscribers have around 200 followers, this is easily deceiving. using the micro-blogging platform. Then, they reported 330 million subscribers using the platform monthly, which displayed growth in Twitter’s active users – compared to Q3 and Q4 of 2019, with 326 and 321 million respectively. A startling 92% of American adults confess being familiar with the media, even if they don’t use it. Twitter numbers keep changing. “Pinterest is a well-established social network, but it is often underestimated,” said Morgan. Well, you’ll find out about him later on. Different social networks require an entirely different approach. To be exact, the most committed 10% of them have on average 20 times more followers than the rest. The heavy task of maintaining the platform free from abusive content means sacrificing the high number of twitter users.